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1968 Ballantine Beer Advertising Broadside with Saam, Campball & Ashburn

Lot Number 17

Quantity: Bid Starts: 03/16/2011 12:00:00 
Bid Open: 250.00  Bid Ends: 03/30/2011 23:38:21 
Bid Count: Overtime: 30 Minutes
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Offered is a stunning 1968 Ballantine Beer advertising broadside featuring the incomparable broadcast team of Byrum Saam, Richie Ashburn and Bill Campbell. The 37x19 artifact was produced with color graphics and black-and-white portraits of the announcers. The heavy cardboard stock does show mild wear with the date listed at the bottom, and the reverse is in exceptional condition.

During the 1960s, it was hard to be a Philadelphia Phillies fan because the team climbed out of the second division only once and that was the famed collapse of 1964. It may have been hard to watch the team play but it was a joy to listen to because the Phillies did put together a fantastic broadcast team. The trio of personalities was anchored by Byrum Saam followed by Bill Campbell (1962) and Richie Ashburn (1963). These three teamed up until 1970 when another Hall of Fame announcer, Harry Kalas, joined the broadcast team upon Campbell’s retirement. Each of the four radio and television personality are members of a national Hall of Fame in one way or another. Saam (1990) and Kalas (2002) received baseball’s Ford Frick Award, Richie Ashburn (1995) is a member of the Hall of Fame as a player and Bill Campbell (2005) received the Curt Gowdy Award from the National Basketball Hall of Fame.

One ironic note – By Saam was the Phillies announcer from 1939 through 1949, when he started broadcasting home and away games for the crosstown Philadelphia Athletics. Saam missed the chance to announce the Whiz Kids magical NL Championship season. He returned to the Phillies broadcast team in 1955 after the Athletics bolted Philadelphia for Kansas City. By Saam finally retired from the booth in 1975. The season after Saam retired, the Phillies won the National League East—their first postseason appearance of any kind since 1950. For this reason, Kalas and Ashburn invited Saam into the booth for the division-clinching game and let him call the last half-inning. Ashburn later said, "Thirty-eight years and no winner. Damn right he deserved a title."

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